Ripley To Receive Comprehensive Data-Driven Vision

Photo: Ripley citizen Jerry Windham discusses plan with MSU architecture students.

by Jed Pressgrove

STARKVILLE, Miss.—NSPARC and the Carl Small Town Center at Mississippi State University have partnered to create an in-depth strategic plan for the rural town of Ripley, Mississippi.

The NSPARC-sponsored plan, which will be informed by a wide variety of data, will include a comprehensive vision for the community of Ripley, specific recommendations, and details on how to implement aspects of the plan. The document will reflect both NSPARC’s commitment to data science and the Carl Small Town Center’s dedication to community engagement within the field of architecture and design.

“This plan can help Ripley innovate and thus increase its economic competitiveness,” NSPARC Executive Director Mimmo Parisi said. “Data science will continue to play a key role in inspiring rural communities to evolve.”

“The partnership with the Carl Small Town Center and NSPARC in Ripley is the first of its kind, but one we believe to be a model for helping other communities,” Carl Small Town Center Director Leah Kemp said. “Together, we have combined our resources to offer Ripley a comprehensive analysis and vision for its community. It helps the community on so many levels, and having this service paid for by NSPARC relieves a tremendous burden for the community.”

Ripley Mayor Chris Marsalis said the need for a plan was identified during a series of discussions that he had with a county development officer about a year ago. Since then, numerous community leaders have bought into the notion of a strategic 20-year vision to address the various needs of the town.

“I can’t really place a value on it,” Marsalis said. “Without this arrangement [with NSPARC and the Carl Small Town Center], we would not be able to receive this type of detailed direction for the town.”

Carl Small Town Center community planner Thomas Gregory said his team has spent several months communicating with the Ripley community about its needs. The dialogue started with a meeting of community leaders and representatives who identified broad needs, such as downtown design, transportation, and community appearance.

“We worked with the Ripley community to select this group of stakeholders that represented all aspects of the community,” Gregory said.

The Carl Small Town Center then had an open meeting with the community that was attended by about 35 people who grouped specific issues and solutions under the broad needs identified during the meeting described above. Gregory said these meetings reflect a bottom-up approach to plan development.

“Community engagement is at the heart of what we do in communities across the state,” he said. “We like to think of the plan as being developed by the community, with technical assistance provided by the Carl Small Town Center. We are the facilitators of the visioning and planning process.”

Marsalis said there are many facets to Ripley that have to be thought about as a whole and as individual details. This complexity speaks to the importance of having expert help, especially in a non-urban setting.

“It’s a holistic approach to small-town operations,” Marsalis said. “The Carl Small Town Center brings architectural and planning expertise that small towns don’t have compared to big cities.”

Both NSPARC and the Carl Small Town Center think Ripley’s future will be brighter than ever.

“This project will give Ripley the knowledge and the tools to transform their ideas into reality,” Parisi said. “That’s what data can do for any community.”

“Once the new comprehensive plan is finished in summer 2018, the community will be able to leverage grants and other funding to implement the projects outlined in the plan, ultimately bringing economic success to the overall community,” Kemp said.